I told a guy where he could dig a hole for fun. Now there's a 28-minute-long YouTube video about it.
A long time ago, I went up to Hiddenite to dig for emeralds. I came up empty. But apparently I was just too far ahead of the internet's hottest hole-digging trend to appreciate what I'd done.
How much of Greenville's economy relies on MrBeast?
The biggest YouTuber of all time is changing things in a small eastern North Carolina town. So how much of an effect can an online celebrity have in a real life city?