9 Comments

Thank you for the great background/context, Jeremy. My neighborhood Bojangles, which switched to drive-thru only during the pandemic, has remained drive-thru only and is doubling down on that by adding a second drive-thru lane, a la Chick-fil-A, which has mastered the drive thru game.

Regardless, my local Bojangles makes the best damn biscuits in town, and I’ll keep going there as long as they keep up their biscuit mastery.

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Apr 18Liked by Jeremy Markovich

It feels like they go big or go right back home when they haven’t seemed to try spreading out throughout their region more gradually. I get LA and Vegas and international stores seem great, but more locations in WV, MS, TX(!!!), and some of the other midwest states might be a bit more welcoming. Most of these states have a location as-is, but you have to build on those. It could be a situation where it’s more advantageous to open up in some smaller areas with less competition. Bojangles wants to fight with KFC, Popeyes, Canes, and Church’s, but they keep doing it directly instead of strategically.

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Apr 19Liked by Jeremy Markovich

I live in Los Angeles but spend a month of my year in the Triad so I didn't grow up on Bo but i do appreciate a good biscuit every now and then. Seems like a lot of regional exports into LA generate a lot of initial fanfare but then it dissipates just as quickly. Shake Shack and Raising Cane's are recent ones where their locations seem to just be doing "okay". What we really need are Waffle Houses imo!!

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Apr 18Liked by Jeremy Markovich

“ Bojanglifest Destiny” might be the greatest line ever written.

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founding
Apr 18·edited Apr 18Liked by Jeremy Markovich

As long as they support the Canes' "Biscuit-in-the-basket" power-play goal promotion, I don't care who owns 'em! LET'S GO CANES!! (sorry)

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So the UNC basketball 100-pt promotion has survived (with modifications) all these different owners?

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